The Smooth series features softcover Weeks books with an especially soft feel. The main characteristics of the series are the way these books fit into your hands and their unique colors. The clean light blue Vanilla Soda is refreshing, like cream soda with vanilla ice cream on top. It also has a gentle and calm nostalgic impression. The year 2025 is in silver.
The Hobonichi Techo is one of Japan's best-selling planners. More than just an agenda, it is a blank canvas for documenting the small moments of everyday life. It is made with Tomoe River paper, which is ultra thin and lightweight yet remarkably resistant to ink bleedthrough. Although slim at first glance, the book contains 240 pages in total. Each weekly spread also contains the characteristic Hobonichi quote in English on the bottom of the page.
Made in Japan
The Hobonichi Techo is much more than a planner: it's an internationally famous lifestyle icon. This cult planner features a minimal and functional design and is full of little details that make it absolutely unique, such as quotes and informational pages about Japanese history, annual events, and folk tales.
The Hobonichi Techo is made by Hobo Nikkan Itoi Shimbun (ほぼ日刊イトイ新聞), a website and lifestyle brand curated by Japanese copywriter Shigesato Itoi. Hobonichi comes from the word meaning “almost everyday” and techo meaning “planner.”