The Hobonichi Techo is much more than a planner: it's an internationally famous lifestyle icon. This cult planner features a minimal and functional design and is full of little details that make it absolutely unique, such as quotes and informational pages about Japanese history, annual events, and folk tales. The Hobonichi Techo is made by Hobo Nikkan Itoi Shimbun (ほぼ日刊イトイ新聞), a website and lifestyle brand curated by Japanese copywriter Shigesato Itoi. Hobonichi comes from the word meaning “almost everyday” and techo meaning “planner.”